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    Services & Pricing

    AI strategy, advice
    and implementation.

    A few doors in, depending on where the business is and what it needs next. Pick the one that fits, or scope a fit if you're not sure.

    Most engagements start free, with the AI Opportunity Assessment. The paid steps below come once there's a clear fit.

    00Free

    AI Opportunity Assessment

    The free front door. Where most engagements now begin.

    Free

    No cost, no obligation. Personally reviewed by Maria.

    Take the free assessment

    A free way in. Answer a few questions about the business and receive a tailored view of where AI could realistically help, personally reviewed by Maria. The recommended starting point for most people.

    Best as the first step for anyone considering working together. Sets the shape for everything that follows.

    What's included

    • A few short questions about the business, no preparation needed
    • A tailored review of where AI could realistically help, sent back personally
    • An honest view on whether a paid engagement makes sense yet
    • If it looks like a good fit, an invitation to a free Discovery Call follows

    The Assessment is deliberately the top of the funnel. Paid steps only come if and when there is a clear fit.

    01Free

    Discovery Call

    Free, by invitation after the Assessment.

    Free, by invitation

    Not bookable directly. Offered after Maria reviews your Assessment.

    Start with the Assessment

    Offered personally after the Assessment, if it looks like a good fit. A short, relaxed conversation about the business and whether we're the right fit to work together. Not a self-serve booking on the site, Maria will send a direct link.

    Best for people whose Assessment answers suggest there is likely something worth exploring further.

    What's included

    • A short introductory conversation, around 30 minutes
    • A walk through the tailored recommendations from your Assessment
    • Space to ask questions and talk through what would actually help the business
    • An honest view on whether a paid engagement is the right next step, no obligation either way

    After the call, if it looks like a fit, Maria follows up with a short outline proposal and guideline pricing.

    02

    F.O.C.U.S Discovery

    Time on site, then written findings and a phased roadmap.

    £950

    £950 · a full day on site, plus written findings and a phased roadmap

    See F.O.C.U.S Discovery

    For businesses where an hour isn't enough to properly map how AI can help, a larger on-site engagement is available on request. Time spent on-site with the people who actually run the operation, so the advice that follows is grounded in reality, not guesswork.

    Best suited to multi-site or multi-department businesses, or any business where a call isn't enough to scope things properly. Covers London and the Home Counties. Scope, timing and pricing are agreed in writing before anything is booked.

    What's included

    • Time on-site with the people who actually run the operation, across sites or departments as needed
    • A structured walk-through of processes, systems, bottlenecks and where AI can genuinely help
    • A detailed written proposal following the visit, with specific, justified recommendations
    • A phased roadmap covering what to do first, next, and later

    The findings and roadmap stand on their own. Some businesses use them to brief a build, some take them and run with them internally, and some conclude the honest answer is not yet. All three are good outcomes.

    03

    F.O.C.U.S Build

    The Upgrade stage of the F.O.C.U.S Method, in practice.

    Scoped per project

    Every project is scoped and quoted in writing before any work starts.

    Tell me what you want built

    The implementation of the AI strategy, and proof the advice works in practice.

    For businesses that need something built properly. Every project is scoped and quoted individually.

    Always included

    • A written scope and fixed quote before any build work starts
    • Your own private client workspace where the project lives, ready to access once it is built
    • Build, configuration and testing of everything in the agreed scope
    • Full handover sessions and written documentation, so the team owns it
    • A short post-launch window for snagging and small adjustments

    Examples of what can be built

    Every project is scoped individually. The list below describes what is possible, not a fixed inclusion list or price menu. Your actual build is shaped around what your business needs.

    • A new website, or a refresh of an existing one, with domain and email setup
    • A CRM to hold every lead, client and conversation in one place
    • Lead capture forms, pipelines and automated follow-up sequences
    • An AI receptionist that answers calls, books appointments and handles enquiries out of hours
    • AI assistants trained on your business to answer common questions and draft responses
    • A private client portal for your customers to log in, see updates, sign documents or pay
    • Internal knowledge bases and SOPs the team can actually use
    • Booking, quoting and approval workflows that remove back-and-forth
    • Review request and reputation workflows that run in the background
    • Reporting dashboards so you can see what is happening without chasing people
    • Simple operating systems that tie scheduling, jobs, invoicing and follow-up together

    Many clients pair a build with F.O.C.U.S Growth so the system keeps improving once it's live.

    04

    F.O.C.U.S Growth

    The Sustain stage of the F.O.C.U.S Method, shaped around you.

    £495 a month

    Scope and pricing agreed in writing, adjusted as things change.

    Discuss ongoing support

    Ongoing support scoped to what you need, whether that is monitoring and small fixes, marketing and SEO, ongoing build work, or advisory and coaching. Shaped around the business rather than a fixed monthly package, with support through the private client workspace.

    For businesses that want an AI advisor and implementer involved on an ongoing basis, without hiring a full-time operations or systems person.

    What's included

    • Ongoing support shaped to what the business actually needs
    • Options can include monitoring and small fixes, marketing and SEO, ongoing build work, or advisory and coaching
    • Support requests through the private client workspace
    • Priority access to future implementation projects, with preferred rates

    F.O.C.U.S Growth is deliberately flexible. New systems, automations and larger implementation projects can be scoped separately, with priority access and preferred rates for Growth clients.

    A note on how the work runs

    Every engagement runs through a private client workspace. Roadmap, meeting notes, SOPs, AI assets and support requests in one place. Quiet structure that holds the relationship between sessions, and a kept record the team can use long after handover.

    What I build

    Practical business solutions,
    shaped around how you actually run.

    A description of what is possible, not a menu with fixed prices. Every project is scoped individually and quoted in writing.

    Every implementation project begins with Foundation, the first stage of the F.O.C.U.S Method. Together we assess how the business currently operates, identify the highest-value opportunities for improvement and define exactly what needs to be built before any work begins. Projects are then scoped individually and quoted at a fixed price based on complexity, requirements and outcomes. Every build includes a dedicated client workspace, documented processes, handover training and ongoing support during implementation, ensuring your team can confidently own and operate the system once complete.

    F.O.C.U.S Build is delivered through Focus AI Studio.

    Built by someone who understands the realities of running live operations, not an agency. Every system is designed around how the business actually operates, with full handover and documentation.

    Websites & Domain Setup

    A proper home for the business, set up to work with everything else.

    CRM & Lead Management

    Capture and follow up enquiries consistently, without anything slipping through.

    AI Receptionists

    Handle enquiries and route requests around the clock.

    AI Assistants

    Trained on the business so the team finds answers without waiting on one person.

    Client Portals

    A private space for each client to see where they are.

    Booking & Quoting Workflows

    Practical workflows that take the admin off the team.

    Follow-Up Automations

    On-brand follow-up at the moments that matter.

    Review & Reputation Systems

    More reviews, without anyone having to remember to ask.

    Reporting Dashboards

    The numbers and decisions that matter, in one calm view.

    Internal Knowledge Bases

    Information, processes and answers in one place the team uses.

    Business Operating Systems

    A simple operating system for a small business, in one place.

    Real client builds

    Three recent
    examples of the work.

    RAMS, surveys and site documentation tool built for a construction operations client

    Construction

    RAMS, surveys and site documentation

    Site surveys, risk assessments and method statements drafted in the client's format from the inputs they already capture. Compliance handled without another spreadsheet or another late evening.

    Client portal dashboard with current stage, weekly priorities and journey progress

    Professional services

    Client portal and engagement journey

    A private space for each client to see where they are, what's next, briefings and progress. Replaces the 'where are we up to?' email and makes delivery feel as ordered as the work.

    Training and knowledge platform dashboard with module progress

    Training and operations

    Training and knowledge platform

    A gated learning space for staff, clients or members: modules, progress, certificates, internal tools. Scales the parts of expertise that previously had to be repeated in person.

    What things actually cost

    Real numbers,
    from real work.

    AI pricing is hard to compare because almost nobody publishes theirs. So here is the honest shape of it, from real projects. These are examples of scale, not a menu; every project is scoped and quoted in writing before anything starts, and the quote is fixed.

    Around £850 · a focused, single-purpose tool

    For example: a live portfolio overview for a property business. One screen showing every property, who manages it, when it was last inspected, what is open, and where this month's client report has got to. The kind of thing an operations manager currently chases together by hand, turned into a glance.

    Around £3,000 · a system that takes over a whole recurring job

    For example: a client reporting portal for a property management firm. It reads their project management board, works out which entries belong in each monthly client report, condenses the longer stories into clear sentences, applies the firm's house style right down to capitalisation rules and how contractors are named, and produces a finished Word draft in their own format. Twenty-five reports a month that used to consume around a week of collective staff time, arriving as strong first drafts for the team to check and send. Built around their exact reports and their exact boards, piloted against real months before going anywhere near the full portfolio. As a sense of scale, using the client's own figures at an illustrative £40 an hour, the time returned is worth roughly £8,800 to £14,000 a year against a build cost under £3,000.

    From around £5,000 · a full operating layer

    For example: an internal operations platform built for a specialist manufacturing business, bringing safety records, site surveys, live cost tracking, the company knowledge base and handover documentation into one place, with AI on hand to draft documents and summarise data, and role-based access so each person sees what is relevant to them. Alongside it, a site attendance app with geofenced clock-in and job costing, and an invoice hub that captures subcontractor invoices straight from the inbox, checks for duplicates, and prepares the Friday payment run. Where a build like this lands depends on how many systems it connects and how much it takes over; it is scoped piece by piece, and it can be built in phases.

    Live systems also carry a small monthly platform fee for hosting and running costs, explained further down this page. For a rough picture of what returned hours could be worth in your business, the F.O.C.U.S Capacity Calculator takes a minute.

    Sustain

    Continuous improvement,
    run through F.O.C.U.S.

    F.O.C.U.S Growth · £495 a month

    F.O.C.U.S Growth is the ongoing version of the work. Between sessions, the private client workspace holds the roadmap, notes and any support requests so nothing falls through the cracks.

    Growth is available whether or not I've built anything for you. Plenty of businesses use it purely as ongoing strategic advice: an AI advisor in your corner, without hiring for it.

    The intent is simple. A better-run business: more organised, less reactive, with capacity returned to the people who should be using it.

    What's included

    • Monitoring and small fixes, keeping what's live running properly
    • Marketing and SEO, on an ongoing basis where useful
    • Ongoing build work, sequenced against agreed priorities
    • Advisory and coaching, an AI advisor on hand as the business evolves
    • Support requests handled through the private client workspace
    • Priority access and preferred rates on new implementation projects

    Who it suits

    • Businesses already past initial setup, looking for a steady rhythm of support
    • Teams that want a trusted second pair of eyes on operations, systems and follow-up
    • Owners who want an AI advisor and implementer on hand without hiring internally
    • Clients who expect to commission further implementation work over time

    Everything lives in your private client workspace: the roadmap, agreed priorities and any support requests. The cadence is agreed with you, not imposed as a fixed schedule.

    Anything new that gets shipped through Growth, or commissioned separately as a build, comes with handover sessions and documentation by default. The goal is a way of working the team can adopt, not a dependency.

    Platform fee

    Where I've built and run a system for you, a monthly platform fee covers what it costs to keep it live: hosting, licences, security updates, and the AI processing behind everything it produces. £45 a month, plus £50 a month per live system. One system: £95 a month. It scales with what you're running, nothing more. This only applies where a system exists; it has nothing to do with Growth.

    Sense-check it

    Not sure what any of this is worth
    to your business?

    Curious which builds would return the most capacity in your business? The F.O.C.U.S Capacity Calculator gives a rough picture in a minute, based on your team size and loaded admin cost.

    Open the calculator

    Questions

    The things people
    usually ask.

    See where AI could help your business.

    A free AI Opportunity Assessment. Answer a few questions and I'll come back to you personally with where AI could realistically help.