Question 1

What does Maria Fethers do?

Accepted Answer

Maria Fethers provides strategic AI advice and implementation for growing businesses, delivered through Focus AI Studio. The advice comes first: where AI genuinely earns its place, what to change first, and what is better left alone. The build work that follows is the delivery of that advice. She has 20+ years running real operations across construction, property, manufacturing and hospitality.

Question 2

I don't know which service I need. Where do I start?

Accepted Answer

Start with the free AI Opportunity Assessment. Answer a few short questions about the business and Maria will personally send back a tailored view of where AI could realistically help. If it looks like a good fit, an invitation to a free Discovery Call follows.

Question 3

Is there a free way to start?

Accepted Answer

Yes. The free AI Opportunity Assessment is the recommended starting point for most people. Answer a few questions about your business and Maria comes back to you personally with a tailored view of where AI could realistically help. There is no cost and no obligation either way.

Question 4

What is the F.O.C.U.S framework?

Accepted Answer

F.O.C.U.S is Maria's own framework: Foundation (an honest read of the business), Opportunities (map the most useful interventions), Clarity (commit to the one or two changes that would actually move the business forward), Upgrade (build the systems, automations and AI that earned their place), and Sustain (handover and documentation so the team can run it).

Question 5

What's the difference between F.O.C.U.S Build and F.O.C.U.S Advise?

Accepted Answer

F.O.C.U.S Build is project-based implementation. A specific system, workflow, portal or automation is scoped, built and handed over. Every build is scoped per project with a fixed written quote agreed before any work starts. F.O.C.U.S Advise is AI-led business mentoring for owners of established businesses: six working sessions with prep, a written brief-back and a scorecard, priced as a fixed block at £4,200 for three months or £7,200 for six. Both blocks run the full F.O.C.U.S arc; the six month block gives the decisions time to be carried out and checked against real numbers. It never includes build work.

Question 6

Which sectors does Maria Fethers work with?

Accepted Answer

Particular experience in property, construction, manufacturing, hospitality, professional services, local businesses and contractors. Maria still actively runs businesses in construction, property and hospitality, so the advice is grounded in operating one rather than studying one.

Question 7

Is Focus AI Studio insured?

Accepted Answer

Yes. Focus AI Studio is insured with Hiscox: professional indemnity and public liability at £1,000,000 each, and cyber and data cover at £250,000. Copies of the certificates are available on request.

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